Fundraising is NOT a Spectator Sport

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The 2015 Superbowl game was one of the most exciting EVER!

Even for someone like me, who knows very little about the rules of football and rarely watches, I got swept up in the spectacle of the amazing plays that culminated in the Patriots’ magnificent win.

Football is one of those bigger-than-life spectator sports that has the power to capture the attention of a nation and much of the world. Like football and apple pie, philanthropy is a part of the fabric of the United States. Charitable giving in the United States totaled $335.17 billion in 2013, with seventy-two percent (72%) given by individuals. Over 95% of American households give to charity. The average household contribution is $2,974. Just over thirty percent (31%) of charitable contributions are to religious organizations.

It’s common for congregations and smaller charitable organizations to focus their fundraising efforts on big fundraising events and seeking grant funding. While fundraising events bring in chunks of funding, they are time- and energy-consuming and subject to the variables in today’s world—weather, timing, competing events, volunteer involvement, and the economy. Applying for grants can be large investment of time for the return and the field is filled with aggressive competitors.a-group-of-people-having-a-good-time-on-music_My4L080d

As members of your congregation, you might imagine yourselves as a part of the Team of 72%–the individuals engaged in funding their organization, together. Rather than being spectators or attendees, you actively engage in the sport.

You and your peers are valued players, making the difference in the outcome for the betterment of the whole. You train and practice and challenge yourselves to new levels of success.

Go, team!

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Resources for further exploration of this topic:

  • Atlas of Giving (USA) 2014 and 2015 forecast:  http://www.atlasofgiving.com/atlas/9564728G/9564728G_12_14.pdf
  • Giving USA 2013: http://givingusa.org/product/giving-usa-2014-report-highlights/     Giving-USA-2014-Highlights-final-secured
  • Ahern, Tom. Seeing Through a Donor’s Eyes. Emerson & Church. 2009.
  • Burnett, Ken. Relationship Fundraising. Jossey-Bass. 2002.
  • Christopher, J. Clif. Not Your Parents’ Offering Plate: A New Vision for Financial Stewardship. Abingdon Press. 2008.
  • Durall, Michael. Beyond the Collection Plate. Abingdon Press. 2003.
  • Warwick, Mal. Fundraising When Money Is Tight. Jossey-Bass. 2009.

 

Giving Speaks Consultation

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Giving Speaks offers consultation and services customized to suit your organization’s unique mission, goals, priorities and needs.

If your organization has not recently clarified its strategic vision and/or mission, priorities, short- and long-term goals, you may benefit from having an assessment process conducted. This type of in-depth review of the organization and its funding programs is often a good place to start.

The charitable giving and fundraising landscapes are changing!

  • With the changes in the economy that are affecting charitable giving, it is more important than ever for organization leaders to follow best practices in their stewardship and know the most current strategies for effective fundraising programs.
  • Fundraising has changed dramatically in recent years with the increasing availability and social-networking and online media. Organization leaders must gain familiarity and comfort with these new fundraising opportunities.
  • Donors are more sophisticated and selective than ever before.  It is essential that you know how to relate to your donors effectively to maximize giving to your organization.

So, what does Giving Speaks have to offer you and your organization?

  • Assessments of fund development programs and stewardship practices
  • Strategic visioning and mission clarification processes
  • Planning for short-term, mid-range, or long-range goals
  • Coaching for professional and board leadership
  • Training for stewardship and fundraising volunteers
  • Campaign planning
  • Preaching, worship planning, faith development, and workshop presentations

Workshops can be conducted as webinars for your congregation or organization using Skype, Google Hangouts, Go To Meeting, or Zoom.  This is an affordable and easily accessible means of providing your staff and volunteers with focused training in these vital areas of organizational health and well-being without the added costs.

Contact Laurel Amabile, Giving Speaks, for more information:

I look forward to hearing from you!  

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Ways to communicate with Laurel and for more information about Giving Speaks Resources and services:

Email: givingspeaks@gmail.com                                                               Linked In:  Laurel Amabile, CFRE                                                                 Twitter:  Giving Speaks                                                                             Facebook page: Giving Speaks                                                                 Laurel’s Facebook: Laurel Amabile

 

Optimal Funding Outcomes: Are you REALLY making your case?

Interconnectedness What do we offer givers?

This is the central question around which your case for funding support is crafted, for it is the giver who is central to optimal funding outcomes. We must appeal to the interest of the givers as much as we promote the interests and funding needs of the organization.

Check out the new planning worksheet to help you craft your organization’s compelling case for funding support:  http://wp.me/P1xUUk-29e 

If you would like some advice and facilitation in the crafting of your case, let me know. Giving Speaks Consulting and I are here to help!

Laurel 2012

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Content Sources:

Association of Fundraising Professionals website: http://www.afpnet.org/

Fundraising Communications 101: Your Case for Support, a Campbell & Company webinar, presented by Andy Brommel and Kate Roosevelt.