This is the central question around which your case for funding support is crafted, for it is the giver who is central to optimal funding outcomes. We must appeal to the interest of the givers as much as we promote the interests and funding needs of the organization.
Check out the new planning worksheet to help you craft your organization’s compelling case for funding support: http://wp.me/P1xUUk-29e
If you would like some advice and facilitation in the crafting of your case, let me know. Giving Speaks Consulting and I are here to help!
Association of Fundraising Professionals website: http://www.afpnet.org/
Fundraising Communications 101: Your Case for Support, a Campbell & Company webinar, presented by Andy Brommel and Kate Roosevelt.