Fundraising is NOT a Spectator Sport


The 2015 Superbowl game was one of the most exciting EVER!

Even for someone like me, who knows very little about the rules of football and rarely watches, I got swept up in the spectacle of the amazing plays that culminated in the Patriots’ magnificent win.

Football is one of those bigger-than-life spectator sports that has the power to capture the attention of a nation and much of the world. Like football and apple pie, philanthropy is a part of the fabric of the United States. Charitable giving in the United States totaled $335.17 billion in 2013, with seventy-two percent (72%) given by individuals. Over 95% of American households give to charity. The average household contribution is $2,974. Just over thirty percent (31%) of charitable contributions are to religious organizations.

It’s common for congregations and smaller charitable organizations to focus their fundraising efforts on big fundraising events and seeking grant funding. While fundraising events bring in chunks of funding, they are time- and energy-consuming and subject to the variables in today’s world—weather, timing, competing events, volunteer involvement, and the economy. Applying for grants can be large investment of time for the return and the field is filled with aggressive competitors.a-group-of-people-having-a-good-time-on-music_My4L080d

As members of your congregation, you might imagine yourselves as a part of the Team of 72%–the individuals engaged in funding their organization, together. Rather than being spectators or attendees, you actively engage in the sport.

You and your peers are valued players, making the difference in the outcome for the betterment of the whole. You train and practice and challenge yourselves to new levels of success.

Go, team!

Laurel 2012Laurel signature





Resources for further exploration of this topic:

  • Atlas of Giving (USA) 2014 and 2015 forecast:
  • Giving USA 2013:     Giving-USA-2014-Highlights-final-secured
  • Ahern, Tom. Seeing Through a Donor’s Eyes. Emerson & Church. 2009.
  • Burnett, Ken. Relationship Fundraising. Jossey-Bass. 2002.
  • Christopher, J. Clif. Not Your Parents’ Offering Plate: A New Vision for Financial Stewardship. Abingdon Press. 2008.
  • Durall, Michael. Beyond the Collection Plate. Abingdon Press. 2003.
  • Warwick, Mal. Fundraising When Money Is Tight. Jossey-Bass. 2009.