5 Ways to Strengthen Your Organization’s Philanthropic Culture

Dollar Key Shows Banking Savings And Finance

 In a philanthropic culture all gifts given for the common good are valued, and all givers respected and affirmed. The emphasis should be on engaging the whole person in the common good that comes from their involvement in your organization.*

#1   Embrace Philanthropy—What it is, and What it does

Philanthropy is the desire to promote the welfare of others, expressed especially by the generous donation of money to good causes. The practice of giving money and time to help others is the heart of philanthropy. The word philanthropy comes from the Late Latin word philanthropia, from the Greek philein (to love) and Anthropos (humanity), and was first known to be used as a term in the early 1600’s.

Voluntary Action for the Public Good is one pithy way to understand that philanthropy is not simply fundraising for worthy causes, and it’s not the same as effective stewardship. It’s these essential practices and more. The central motivation for philanthropic giving is for the common good: to help make people’s lives and circumstances better. And, it is voluntary behavior, not to be taken for granted by any charitable organization.

#2   Form a Philanthropy Team—everyone is essential.

From the receptionist to the Executive Director, everyone on staff is a part of the team that creates the culture of philanthropy reflected in your organization.

If the first person your donor or volunteer encounters in your organization does not understand the importance of philanthropy, you could lose the support you count on to flourish. All those who are in contact with people should be trained in the basics of donor relations and how your organization is funded. If you depend heavily on individual donations, your staff and key volunteers should be well versed and equipped with information about your giving programs.

#3   Philanthropy Begins with the Leadership—100% participation and no less.

origami money heartWhen you assume a leadership role in an organization—particularly board leadership—you must demonstrate your commitment to the financial health of the organization. Every member of the board and financial leadership must make an annual contribution within their means. Every year.

If the organization is not worthy of its leadership’s generosity and support, how can you expect others to give?

#4   Conveying your organization’s mission, vision and values to inspire generosity and loyalty in the hearts of your supporters.

The development of your organization’s philanthropic culture increases your level of sustainability for the long haul. Your strongest supporters will be those who are passionate and committed to what your organization does to make a positive difference in the world.

Ideally, the return on investment in your organization will be the real impact that occurs in people’s lives and communities. If your mission and efforts don’t make a difference or have a positive impact you cannot expect the level of support you want.

#5   Express appreciation with sincerity and enthusiasm

When the organization is accountable to its donors and honors the intentions of their gifts, authentic, caring community is nurtured. Generosity should be celebrated and appreciation should be expressed by leaders in ways appropriate to each donor. Philanthropic culture grows when love of humanity and voluntary action for the common good are exemplified and affirmed as a value and practice of those involved in your organization.

As your organization becomes known for its philanthropic participation and culture, this builds trust and confidence in your organization, as well as its mission and programs.

Laurel Amabile portrait 2

Committed to helping great organizations flourish,

Laurel signature

 

 

 

Laurel Amabile, CFRE

_____________________________________________________________

Related Resources

*Collins, Mary Ellen. Essential Assets. Advancing Philanthropy, Winter 2015.  Association of Fundraising Professionals

Howlett, Susan. Boards on Fire! Word & Raby Publishing. 2010.  Boards on Fire

Payton, Robert L. Philanthropy: Voluntary Action for the Public Good. 

Fundraising When You Are Feeling the Squeeze

cutting moneyIs your organization feeling the squeeze in its funding? Are you having to focus more on cutting expenses than on developing your programs and services?

You are not alone. Here are some tips from professional fundraisers that can help…

Fundraising professionals agree that success unpredictable economic times involves intentional planning and attending to foundational philanthropic practices.  The following is a list of core elements for your organization to have in place to build resiliency and help manage the challenges as they arise:

  • Compelling Mission Statement—a clearly articulated, dynamic and impactful mission appeals to people’s interests, creating value for the organization and its mission in their minds and hearts.  

Most people want to make a positive difference through their actions and their charitable giving. They want to know their contributions will make a difference because your organization is making a difference in people’s lives and communities. Leaders must be prepared–individually and collectively–to articulate the organization’s mission, purposes and vision in appealing and compelling ways to elicit heightened levels of engagement and generosity among your supporters.   

  • Assess and acknowledge your strengths, weaknesses, opportunities and challenges (threats), building on your strengths and opportunities while strategically managing your weaknesses and challenges.

Self-awareness is key. Conduct a thorough and candid analysis of your organization’s strengths, weaknesses, opportunities, and threats/challenges (SWOT). Translate the results into an action plan that will maximize your strengths and opportunities–these are your organizational assets. As leaders you can use this self-awareness and knowledge to plan realistically and work effectively to navigate the challenges and overcome the barriers to success.

  • Avoid dramatic shifts in fundraising methods and staffing.

Most organizations rely on their professional and support staff to maintain week-to-week functions, particularly record-keeping and finance. Some organizations have a smaller infrastructure and leaner staffing. At times of heightened financial anxiety, the needs seem to increase and feel more urgent, sometime prompting desperate actions. Staff and Board leaders must work with intention to employ effective fundraising methods and stewardship practice that will sustain the organization over time. 

  • Keep public relations and marketing strong.

Work to increase your visibility through a well designed website, public witness, media coverage, and partnering with other organizations with common values. Experiment with social media venues, crowd-funding, and other innovative and lower-cost technology. Pay close attention to what modes of communication people elicit the best response–do more of what works best with your constituents and donors.

  • Build support by spreading the enthusiasm about what the organization is doing.

As leaders, it is essential to talk in positive ways about your organization:  what you are excited about, how the organization is supported financially, and what you are doing to make good things happen. Avoid the vortex of negativity or doom and gloom about your financial limitations. You are the public face and voice of the organization and its mission.  Your enthusiasm for your mission and the positive difference your organization is making will catch peoples’ interest and inspire their generous support.

  • Inspire trust in the leadership of your organization. Practice accountability and authentic communication.

Share information about how contributions are used to fulfill the organization’s mission and purpose.  Educate donors and volunteers about the importance supporting your mission and the causes you stand for over time.  Don’t gloss over the rough spots, but don’t over-focus on your limitations. This information should be readily available upon request or in general ways on your website.

  • Meet and communication with donors regularly, informing them of the organization’s needs.  Invite questions, feedback, and ideas for improvement.

A relational approach to fundraising is essential to sustain the highest levels of generosity and giving to the organization.  Regular personal contacts throughout the year via phone, email, and postal mail are critical to promoting strong relational ties to the organization, the wider faith, and partner organizations. Individual volunteers and donors need to know they are valued and important to the organization beyond any financial contributions they make.  Saying “Thank You” in as many ways possible is a priority. 

Remember that fundraising requires a highly relational approach that demonstrates your organization’s commitment to its mission and to those whose lives are touched by its mission.

inter-connectedness hands around the world

DEFINING YOUR FUNDING PRIORITIES–Identify up to 6 fundraising priorities, with 3 action steps for each priority area:

Priority #1

Priority #2

Priority #3

Priority #4

Priority #5

Priority #6

Once you have identified your funding priorities, put your annual development and stewardship plan in writing using the following format and information:

  • Generate your compelling case for funding support
  • Write up a concise one-page description of each priority area/program for sharing with donors and funders
  • Estimate the costs of funding your programs and operations
  • Identify your funding sources–individual, groups, businesses, grants, foundations/corporate giving programs–estimating the revenue goal for each
  • Create materials or presentations about your funding priorities with the interests of each donor or group in mind
  • Develop a timeline for your plan
  • Know what you will track and measure for successful outcomes
  • Evaluation of the plan at regular intervals
  • Adjustments that could be made if necessary
  • Celebrate any and all successes!

Wishing you great prosperity and success,

Laurel Amabile portrait 2

 

Laurel signature

 

 

 

Laurel Amabile, Giving Speaks

 

Other Helpful Planning Resources:

Fundraising When Money is Tight, by Mal Warwick. 2009. Jossey-Bass.

Raising More with Less, by Amy Eisenstein, CFRE. 2012. Charity Channel Press–“In the Trenches” series.

Creating a Compelling Case for Funding

Development Planning Template

 

Giving Speaks Consultation

cropped-givingspeakslogo_color-med.jpg

Giving Speaks offers consultation and services customized to suit your organization’s unique mission, goals, priorities and needs.

If your organization has not recently clarified its strategic vision and/or mission, priorities, short- and long-term goals, you may benefit from having an assessment process conducted. This type of in-depth review of the organization and its funding programs is often a good place to start.

The charitable giving and fundraising landscapes are changing!

  • With the changes in the economy that are affecting charitable giving, it is more important than ever for organization leaders to follow best practices in their stewardship and know the most current strategies for effective fundraising programs.
  • Fundraising has changed dramatically in recent years with the increasing availability and social-networking and online media. Organization leaders must gain familiarity and comfort with these new fundraising opportunities.
  • Donors are more sophisticated and selective than ever before.  It is essential that you know how to relate to your donors effectively to maximize giving to your organization.

So, what does Giving Speaks have to offer you and your organization?

  • Assessments of fund development programs and stewardship practices
  • Strategic visioning and mission clarification processes
  • Planning for short-term, mid-range, or long-range goals
  • Coaching for professional and board leadership
  • Training for stewardship and fundraising volunteers
  • Campaign planning
  • Preaching, worship planning, faith development, and workshop presentations

Workshops can be conducted as webinars for your congregation or organization using Skype, Google Hangouts, Go To Meeting, or Zoom.  This is an affordable and easily accessible means of providing your staff and volunteers with focused training in these vital areas of organizational health and well-being without the added costs.

Contact Laurel Amabile, Giving Speaks, for more information:

I look forward to hearing from you!  

IMG_0584

Laurel signature

Ways to communicate with Laurel and for more information about Giving Speaks Resources and services:

Email: givingspeaks@gmail.com                                                               Linked In:  Laurel Amabile, CFRE                                                                 Twitter:  Giving Speaks                                                                             Facebook page: Giving Speaks                                                                 Laurel’s Facebook: Laurel Amabile