Inspiring Generous Giving in Congregations: Antidotes to Donor Fatigue

origami money heart

     Fundraising is the gentle art of teaching people the joy of giving.   ~Hank Rosso

The members of our congregations make our faith what it is.  As one looks out into the pews, the faces you see possess an energy, commitment, intelligence and engagement matched by few other groups of individuals.  Along with their shared values and faith, each person that gathers together each week gives of themselves to make the celebration of this liberal faith tradition possible.  Some contribute their talents and expertise in leading the congregation to greater fulfillment of its mission; others contribute their wisdom and compassion in bringing forth the very best of their fellow worshipers.  Most also give generously of their wealth, whether great or small, to provide the resources necessary to support and grow the congregation that inspires them.

At times, however, these same individuals may experience what is commonly referred to as “Donor Fatigue,” a situation in which these supporting members reduce or entirely cease their financial support of the congregation.  Though certainly many household budgets have been challenged by the contracting economy, this drop in giving may be caused by any number of reasons: perhaps there is a lack of trust in the congregation’s ability to steward the resources effectively; concerns over inadequate staff, space, or budgets; or anxiety and conflict arising from differing theological perspectives or strategic priorities.

The Challenge of the Conversation:       

Frequently in our culture, the topic ofman-and-woman-talking-vector-illustration_Mkbp2Cwd (1) money and generous giving is effectively taboo, compounding the difficulty of addressing the concerns that the members of your congregation may be experiencing.  Your congregation can help to de-sensitizing the topic by talking about it to the members of your congregation in reflective, non-anxious ways:

  • Having a year-round stewardship program to connect the topics of money, giving, and faith in people’s minds can help to establish and cultivate openness to giving and generosity within their lives.
  • Establishing and communicating clear expectations for congregational membership and giving: a culture of generosity springs from an inspiring vision and high expectations for participation.
  • Facilitating conversations and small group discussions about money and its relationship to individuals, families, and the larger community can help in reducing anxiety in talking about giving and generosity.
  • Offer programs to help develop personal financial skills and decision-making about how one’s money can be used, such as personal finance sessions, debt reduction workshops, or introductions to planned giving.

Vision, Leadership and Accountability

People give to congregations for many reasons, both rational and emotive, that are unique to each person.  However, there are complementary themes that emerge from conversations with generous supporters of the work of heart and mind found in Unitarian Universalism.  You can (re)inspire your members’ generosity by addressing the three concepts of vision, leadership and accountability.

Finally, clarifying and communicating the vision of your congregation and the role that financial generosity plays in its ongoing well-being, active engagement of the ministry and lay leadership in stewardship processes, and recognition and accountability all play tremendously important roles in strengthening the stewardship activities of any organization.

Visioglobal-sight-world-vision-vector_GkJY-gv_n                                              

  • Clarify and be able to communicate the vision of your congregation and the role that financial generosity plays in its ongoing well-being.
  • People want to make a positive difference in the world and to be part of something that changes lives for the better.
  • Examine what the message for giving to the congregation is.  Is it inspiring?  Does it say “Live the Vision!” or “Pay the Bills”?
  • Help people to distinguish between expectations for charitable giving and demands of our mass consumer culture when it comes to the perception or sources of fatigue.
  • How does generosity and giving contribute to the formation of your congregation’s faith identity?  Does it express itself as a spiritual practice of generosity or a mandate of obligatory giving?

Ministry and Leadership

  • Examine the public perception of your ministry and leadership in their ability to bring the congregation’s vision and mission to life.
  • Donors choose to give to organizations that demonstrate their capacity with competent, effective, trustworthy, and accountable leadership.
  • How involved is the ministry in leading and promoting effective stewardship and generous giving within your congregation?
  • The lay leadership and staff can also play an active role in advocacy and stewardship, particularly if stewardship is integrated into leadership development training and workshops.

Recognition and Accountability

  • Support is given to organizations that are perceived to be strong, successful, and worthy of their gifts.  Fiscal responsibility is critical to a congregation’s stewardship success!
  • Report back to your membership on how contributions are used and the difference that has been made as a result of their generosity.
  • Thank people as often as possible and celebrate the achievements that they have made possible.

 S.U.C.C.E.S.S.!

Though exceptionally generous individuals may give unsolicited gifts to the organizations that they believe to be capable and worthy of their support, it is much more common that people must be invited to demonstrate their generosity.  Your members must be asked to make a gift to your congregation!

Making a compelling case to encourage their gifts further enhances the generosity that is demonstrated; helping your fundraising “ask” to resonate with people’s hearts and minds, inspiring their giving.  Elements of a compelling fundraising message include the following:

  • It is Simple:  Keep mission and values central to your message.
  • It is Unexpected:  A pressing need or barrier to overcome can pique donor interest.
  • It is Concrete:  Many people are motivated to support causes that lead to definite and tangible results.
  • It is Credible:  Not only is your congregation capable of carrying out the programs described, but they are likely to have the desired outcome.
  • It taps Emotion:  Your message should move the donor emotionally, with an inspiring message that offers opportunities for transformation.
  • It makes use of Stories:  Narratives and testimonies can readily convey and relate to people’s passion.
  • It is SURPRISING: How generosity touches lives and makes a positive difference in the world–celebrate!

Wishing you great success in your stewardship~


Laurel 2012

 

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Giving Speaks Consulting

For more information about donor cultivation, relationships, and motivation:

Giving – The Sacred Art, Lauren Tyler Wright (available at http://www.uuabookstore.org/)

Not Your Parents’ Offering Plate, J. Clif Christopher

Passing the Plate, Christian Smith & Michael O. Emerson with Patricia Snell

The Spirituality of Fund-raising, Henri J. M. Nouwen

“Fundraising Fundamentals” Blog:  http://fundraisingfundamentals.wordpress.com/

 

 

Religion in the Age of the “Nones”

Hospitality & Greetings

Current research indicates that one-fifth of the U.S. population identifies as “unaffiliated” with any religion and one-third of young adults under the age of 30 identify as religiously unaffiliated.

Sociologists have now shifted their generational studies to “After the Baby Boomers.”  One extensive study on the topic in recent years was conducted by sociologist Robert Wuthnow, a professor and director of the Center for the Study of Religion at Princeton University.   Wuthnow identifies a number of cultural influences have shaped this generation of adults now in their twenties and thirties and extending into their early forties.

Wands in circularThe words Wuthnow uses to describe these influences are:  uncertainty, diversity, fluidity, searching, and tinkering.   There are several developmental trends of younger generations coming after the Baby Boomers:

  • They are sexually active earlier;
  • Psychologically independent earlier;
  • Many have an extended dependence on their parents who are living longer.
  • They are marrying later;
  • Having children later;
  • Starting their careers later because of the uncertainty and fluidity of the employment options available.
  • Establishing themselves in communities more gradually.

All of these factors affect religious communities, particularly in terms of membership affiliation, extent of involvement, leadership development, and, of course, with regard to money and financial well being.

Fewer younger adults say that religion is important to their lives than any previous generational cohort.   Instead, they describe themselves as “atheist,” “agnostic,” or “nothing in particular” in response to survey questions about their religious identification.

This group of religiously affiliated younger adults are being referred to as “Nones,” an arguably unsuitable and unnecessarily negative label.  However, they are are not without beliefs and values that matter to them.   Generally many young adults consider themselves to be “spiritual, but not religious,” and are open to spiritual deepening.  When asked if they are looking for a religious community, eighty-eight percent (88%) say they are not.  Perhaps this is due to their less-than-satisfying encounters with religious communities rather than a desire for community.

Those ten percent (10%) or so who are looking for religious communities are interested in those inclusive of theological diversity.  They generally believe in evolution and do not object to bigger government structure and services.  They are more accepting of homosexuality and a woman’s right to  reproductive freedom and access to abortion. This group is less certain about the existence and nature of God.

 Studies clearly indicate higher degrees of congregational involvement by younger adults who are married or in committed partnerships with children.  However, this is after some amount of “church shopping” and “church hopping.”  This pattern may be driven by the the fact that fewer young people were born and raised in a faith community, or that it is hard to fit a prescribed schedule or program into a busy life.  Fewer young men than women are attending alone, with increasingly mobile lifestyles and delayed partnering and child-rearing.   Essentially, these folks are piecing their spiritual and religious lives together with whatever raw materials they can find.

bricolage-bike 3The description that Wuthnow thinks best suits this generation of younger adults is that they are Tinkerers (2007, pgs 14-15)The idea came from the studies of a French anthropologist, Claude Levi-Strauss, who lifted up the important role of the bricoleur (the tinkerer) in preindustrial times.  A bricoleur uses the tools of his or her trade and any objects or materials at hand to fix things and keep them in good repair.  In doing so, the bricoleur produces a bricolage, an improvised construction made up of a variety of materials.

bricolage 1Among many contemporary adults, personal experience trumps doctrinal teachings.  Their life experiences and encounters with religion are diverse and they place high value on freedom of thought and choice.  They are improvisational and inventive, adept at piecing together seemingly disparate religious teachings and cultural components into their religious bricolage.

Internet studies show a significant number of adults are regularly looking online for religious and spiritual guidance.   Many simply don’t know where to find a place to tinker with a diverse collection of religious ideas and theological perspectives—so they go it alone.

What challenges does this new religious landscape pose for our communities? 

When I read and listen to the descriptions of the Millennials, Nones, and Tinkerers, I feel a mixture of discouragement and hopefulness

In my heart I believe these young people—and the growing segment of unaffiliated adults in general–would heartily embrace the inclusive and diverse theological environment Unitarian Universalism offers—if we could find one another on the religious landscape.  In fact, Unitarian Universalism doesn’t show up in the surveys and isn’t evident as an option in much of the research being done by Pew Research Center and Faith Communities Today.   We weren’t mentioned by Robert Wuthnow as the kind of open and accepting religious community that would appeal to this generation of younger adults.

With barely 1,000 congregations and fewer than 200,000 members world-wide, apparently we just don’t stand out enough for the researchers to include in surveys.   The ones who do often find us through Belief.net or the Church of the Larger Fellowship, our premier, world-wide virtual congregation.

An infusion of young adults and newcomers of any age would bring great energy, innovation, and talent into our congregations and our movement.  If this occurred, we would come alive in new ways as a religious movement, yet again.    And we must, so that we may flourish and grow and have any significant impact in the world.   I remain optimistic and hopeful.

In my head, I know this would require a cultural sea-change in most of our congregations.  Collectively, we would need to reach out farther and more effectively throBig surfugh electronic communication venues and social networks to enhance our visibility and attract younger adults.  We would need to redesign our programs and entry spaces to clearly and visibly reflect our diverse perspectives, principles, and values.

We would need adequate levels of professional staff in our congregations to offer the spiritual guidance and religious education opportunities to guide and accompany young people on the developmental journey, which is increasingly complex in today’s world.

We would need to expand our palette of worship and musical offerings to appeal to a wider range of ages and theological interests.  We would need to be intentional about the relational needs of our communities:  to balance the attention given to our established friendships with the needs of our newcomers.  We would need to practice authentic hospitality, helping those new to Unitarian Universalism feel truly welcome and included, within our buildings and beyond.

I am quite convinced we could grow in numbers and in our influence as a religious movement if we could imagine such a future for ourselves.  I mean, really imagine ourselves doubling, tripling, or quadrupling in numbers of people in our communities:  see their faces, hear their voices, and feel the buzz of the energy they bring.

new visionThere are seekers  looking for the kinds of relationships and activities already going in many of our congregations:  excellent professional ministry, high quality religious education for all ages, open and attractive facilities, fantastic music, and the vibrant energy that emits from people who really care about one another.  They are out there, with the tools of their trades, ready to Tinker with all the wonderful material we have to offer for their religious bricolage.

Vision—Courage—Energy—Commitment–Diversity–Generosity–Stewardship:  these are what it takes for a community to come alive and flourish.

Meeting_at_the_Oasis bricolage 2


Research and Reports on Generational Trends and Religion

  • Wuthnow, Robert.  After the Baby Boomers.  2007.  Princeton University Press

Innovative Ministries that Appeal to the Unaffiliated

Nurturing Generosity in Children

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The future of society may depend on our ability to make sure our children have the capability for empathy and the inclination toward generosity.

~Patricia O. Bjorhovde

 

 

 

Religious teachings have been highly influential in the development of philanthropic culture and giving practices around the world. Throughout American history, religious philanthropy has prompted social change by addressing the major issues and ills facing society of the times.

Congregations and faith communities fill an important role in today’s society by providing the worship and learning environments to convey the virtues and values of generosity, giving, stewardship and volunteer service. These communities provide a set of religious values and theological teachings to which young learners can link and reflect upon their daily lives. This is part of a our faith formation process as human beings, continuing throughout our lifetimes.

There are three key ways that children learn about generosity and stewardship:

  • Modeled voluntary behavior by a parent or trusted care-giver with the intention to help others. This begins in infancy, through the infant’s experience of caring and sharing which leads to the development of empathy.
  • Cognitive learning opportunities that include thinking, reflection, and discussion on the part of the learner. These stimulate understanding of the cause and effect of giving behavior.
  • Experiential “learning by doing” on the part of the learner—opportunities to engage in giving and serving activities from which they can draw emotional satisfaction and meaning.

How is this done?  Through an intentional educational process that includes:

  • Presenting the concepts and stories that promote understanding of giving, generosity, and stewardship in the life of a community.
  • Identifying the reasons why people choose to give and practicing generosity, and the methods for stewardship and the careful tending of resources.
  • Providing the experiences and opportunities for individual and communal reflection.

Nathan Dungan, former financial advisor, marketing VP, author and creator of the Share, Save, Spend system for personal finance suggests that the marketing message directed at our children is “see money, spend money,” with the emphasis on the micro impact  of satisfying their own needs. They rarely get the macro impact message that balances their spending with saving and sharing in intentional ways:  “the choices we make with our money can change the world.”

There are a variety of helpful materials to help parents and educators create learning experiences and activities that nurture generosity and stewardship in their children and teenage youth. Games and stories, combined with experiential activities to learn these values by doing, are particularly effective teaching tools. The Stewardship Game and links to online resources below offer a starting place for engaging this learning process.

Enjoy! 

 

 

 

Laurel Amabile, CFRE

Giving Speaks

 

 

STEWARDSHIP RESOURCES FOR FAMILIES:

Lodestone Year: Money Unit–Magnetize your Middle School  curriculum by Katie Covey focusing on ways to provide fun and as well as deep teachable moments. The Money Unit focuses on the value of conversations about money as an important part of understanding the control and power of money. With this understanding, commercialism is kept in perspective and money is used as a reflection of one’s values.

Stewardship Game for Unitarian Universalist Children & Youth created by Dr. Bobbie Poole, Credentialed Religious Educator, Master Level (shared with her permission). email:  bobbiepoole@comcast.net

The_Stewardship_Game_Rules    

Stewardship_Game_Board

Stewardship_Game_Cards

Tapestry of Faith the Unitarian Universalist Association’s online curriculum series, particularly the Moral Tales for children and Virtue Ethics for youth.  http://www.uua.org/re/tapestry/children/tales/index.shtml and  http://www.uua.org/re/tapestry/youth/virtueethics/index.shtml

Learning To Give features learning and teaching resources to use for all ages, with focused materials for school educators and religious educators.

Share, Save, Spend founded by Nathan Dungan / The website features articles, tips, and resources for all ages, particularly useful for parents, educators, and organizations.

National Center for Family Philanthropy 

Bjorhovde, Patricia O., Editor.  Creating Tomorrow’s Philanthropists:  Curriculum Development for Youth New Directions for Philanthropic Fundraising, #36, Summer 2002, Jossey-Bass Nonprofit and Public Management Series, Wiley Periodicals, Inc.

Developmental Stages of Generosity