As we enter the busy season of holiday shopping and spending, it is easy to lose sight of our desire to be generous with those we love and the causes we care about the most. We get swept up in the frenzy of commercial marketing and in being a consumer.
#GivingTuesday is a refreshing alternative to spending. It focuses on our natural inclination to be generous and contribute to the organizations that are making a positive difference in world.
In a recent webinar hosted by Donor Perfect, it was reported that online giving to nonprofit organizations participating in Giving Tuesday 2013 were up by 19%, about twice that of organizations not participating. And, participating organizations saw similar increases in average gift amounts.
With this level of success in just a couple of years, every charitable organization should take notice and join this global movement.
Joining Giving Tuesday does require an investment in time and energy on the part of organizations. It is largely an online fundraising effort, so your organization will need to ready your website and mobilize your constituents and social networks to maximize the opportunity.
The #GivingTuesday website has lots of great resources to get you started, and you can track activities and trends through the hashtag on social media. If you are a smaller charitable or faith community, you may be interested in the suggested communication strategy I have developed for my clients: http://wp.me/P1xUUk-1qx
Together we can Dream Big and Give Big this season!
RESOURCES to help your UU congregation or organization raise funds: